The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself.
— Dieter Rams

Design Approach

"Living through the rearview mirror".

People may confuse this with 'living in the past', or being out of date. However, when you look in the rearview mirror you do not see what has gone past, you see what is coming. The rearview mirror is the foreseeable future. It is not the past at all. 

Digital design requires a knowledge and understanding of current technologies and therefore a foresight of what is to come. 


Art Direction 
Web Design
UI Design
Idea Generation
Problem Solving

These days, it is impossible for any business to ignore design. But what is design? Is it a website? Is it a logo? Is it an iPhone app? It’s so much more than that. It’s a state of mind. It’s an approach to a problem. 



Many startups don't have the funding to have a designer on their team from the beginning, however do understand that design can become a valuable differentiator. I am extremely passionate about working with and being part of startups. 
So pitch me your idea and let's see how we can work together! 


Startups    //    Small - Medium size businesses    //    Agencies